If you’re planning or implementing a marketing strategy right now, a successful email marketing campaign could be the thing you need to improve your ROI. It may sound antiquated but email marketing is still one of the most engaging mediums for marketers and if you’re not doing one you may be missing out on potential customers.
Email marketing campaigns builds relationships with current customers, can take prospects and turn them into customers and it provides valuable data that you can use for future marketing. Doing one well requires a few key things to get the most out of it. Below are some tips for creating a successful email marketing campaign.
- Great Subject Lines–
First and foremost, you have to get the recipient to open the email. If your email is like mine, you probably get around 100 or more emails each day so having an effective subject is incredibly important so your email doesn’t get lost in all the mess. Be specific and urgent to get to the point quickly about what your email is about. Use a spam checker tool to make sure your email ends up in their inbox and not their spam folder.
- Understand Your Customer-
Regardless of the type of business you have you will have potential customers in different points of the buying cycle. You will have some exploring their options, some may need more information and some may be ready to buy. You should have different emails to progress them through the sales funnel.
- Compelling Images-
Using a compelling image encourages recipients to read the email throughout and a wrong one could send it straight to spam. Don’t use images that require load times to slow down the opening of the email. That may cause less patient recipients to close the email before reading it.
- Strong Calls to Action-
The readers of your emails will need to know what to do next. Guide them by adding calls to action. Whether that’s clicking a link to your site, signing up for something or replying to the email, giving some direction to the recipients will help increase your ROI. Place multiple ones within the email using different formats (text, graphics, or buttons).
- Mobile Optimized-
According to Litmus, more than half of the billions of emails sent worldwide each day are opened on a smartphone or tablet. Having a mobile responsive email is an absolute must! In order for emails to be easily read, forwarded and enjoyed it needs to be easily transitioned to mobile. People are always on the go and have increasingly shorter and shorter attention spans so make your email responsive and keep it simple for the readers.
If you need help with any of these strategies or would like help setting an email marketing campaign up, feel free to contact us.
