As a business owner, you probably wear a lot of hats. You might be the chef, managing social media, fixing the leak in the ceiling and vacuuming the store along with a long list of other duties. Wouldn’t it be nice if you could have one less responsibility? Or maybe a software that made your life easier? One that tracks and stores your potential customers and current ones? And even does follow ups via email to help funnel customers through the sales process?
Well, I wouldn’t be writing this to tell you you’re out of luck. CRM’s, or customer relationship management, is making business owner’s lives a little easier by storing contact information, following up with potential clients, reaching out to current ones, and funneling prospects through the sales funnel- all so you don’t have to!
Now, these don’t do all the work for you. You still have to input the information and write the emails but once they’re there only minor tweaks to the emails is all you need to consistently reach out to customers.
Regardless of the size or industry of your company, every business needs a CRM and here are some reasons why.
1) Organizes and Stores Data
I mentioned you probably have a lot of things going on running a business. Speed and ease are important to you because time is precious. CRM’s can store every touchpoint of data between you and a customer. If you’re working with many customers via email or even by phone, remembering where you left off can become near impossible. CRM’s provide a full record of interactions with a prospect with just one click. So you can pick up where you left off immediately.
2) Improves communication within businesses.
What if you had a sales rep or employee who worked with customers in the past but no longer works for you? You wouldn’t want to start all over with every contact that your former employee worked with. That would annoy the customers. CRM’s let you pick up where they left off seamlessly.
3) CRMs make managers’ lives easier.
Having a CRM organizes your prospects and customers in one place and gives you one less thing to worry about. It keeps consistent reporting which can be used to track overall sales and even nurture them through the sales process automatically.
4) Its perfect for watching your business grow
CRM’s provide tools that track customer interactions so you can figure out which strategies work best for your customers. Contacting customers on a consistent basis will help to brand your business while reaching customers who may be interested in your services. This is something you simply cannot do without a CRM.
If you’re interested in setting up a CRM, we use Infusionsoft and are certified in this software at 4 Site Digital. Contact us today for information regarding this.
