Facebook added a new feature to its repertoire recently with the introduction of Place Tips.
Place Tips show information such as pictures, reviews, check-ins and other information from friends who have recently been to the same business and posted about it.
Place Tips become available when a person is using Facebook in a business that has Facebook’s Bluetooth Beacon. That’s right, the businesses need to request the FREE Bluetooth Beacon to utilize this feature and you can do so here. So we’ve compiled a list to clear up what this means for businesses.
- Able to connect with people who do not currently like them on Facebook
- Reviews from customers that the user actually knows can be a huge purchasing influence
- Create Brand loyalty and engage users
Think of this new feature as a personalized dashboard showing the activity of Facebook friends at your business.
The beacon itself uses cellular networks, Wi-Fi and GPS to determine the location of the user and is just a one way communication to a phone. So for businesses like you, you have nothing to lose by requesting your beacon and getting your customers to share helpful information to their friends and family.