Yes, it’s that time of year again. Holiday shopping is about to ramp up. For some, it has already started. For others, myself included, it’s a distant obstacle that they’ll tackle at the last minute. For businesses this means a chance to cash in and capture consumers during the biggest shopping period of the year.
While it may be like beating a dead horse now, if your business is not mobile you’re missing out on a huge piece of the pie. With mobile searches surpassing desktop, it’s more important than ever to be accessible via mobile. Each day consumers have moments known as micro-moments where they head to their mobile device. Those are the “I need to know moments” or the “I want moments” when people turn to their mobile device for answers to their specific moments. Will your business be there during the consumer’s micro-moments?
If you’re answer is no, check out this infographic and see why being accessible on mobile phones and tablets is vital. Go ahead I’ll give you a minute. (Just click to enlarge).
Consumers are heading to their mobile phones to research and buy more than ever. They prefer the convenience of having their items delivered to their door without the time and headaches that come about when shopping at the mall or department stores. Not to mention the long lines!
So what does it mean to be mobile-friendly? It means having a mobile responsive website, removing Flash and using HTML 5 on your site, optimizing images and many other factors.
Google wants you to be mobile-friendly too. They even move websites without the mobile-friendly tag down in the search results. If you’re unsure if your site is mobile-friendly and ready for the holiday shopping season, Google has a mobile-friendly test to check that.
4 Site Digital, based in St. Louis, MO, but serves businesses worldwide, can help get your website mobile-friendly and ready for the holiday season. All you have to do is contact us. We’ll even give you a free consultation.