It’s been a few months since the “Mobilegeddon” Google algorithm update and, much to the surprise of many, the world is still going around. On April 21st, 2015 Google updated their search algorithm and changed the way it ranks businesses in search results. It now takes into consideration whether or not a website is mobile responsive and moves those websites higher up in search results and lowering ones without mobile-friendly sites.
The effect of this change might not have been as dramatic as the hype it built up prior to the change, but that doesn’t mean businesses aren’t seeing a difference in their search engine rankings and doesn’t mean “Mobilegeddon” is going unnoticed.
Early on, there was hardly a difference at all in the algorithm change and many were thinking this would go by the wayside. Search Engine Land conducted a study and found that the data collected would not be considered statistically significant or impactful. They posted about a month later with a different tone indicating major changes- Post Mobilegeddon Update.
According to Search Engine Land, the majority of businesses who did not have the ‘mobile-friendly” tag by Google saw a 21% decrease on the first three pages of the search results.
There is a strong possibility that the effect of this change began to ramp up even more as time went on as more and more businesses obtained a mobile-friendly site. Google tends to test how its updates work at first and once its fine tuned, will likely turn up the volume and make more of an impact once they’re more confident with it.
Conduct your own Google search on your phone and check the results of any industry. Odds are that it will be similar to this picture above where the top results will have a “mobile-friendly” tag next to the meta description.
If you’re unsure whether or not your site is mobile-friendly, check here.
If your business doesn’t have this tag, 4 Site Digital can help you with this. Contact us now and our expert web developers will help you get back up the search engine results page.