People read emails on their smartphone or tablet devices, and the trend is not going away. Emailing from phones and tablets has become a standard today. You’ve got to think mobile and optimize your messages for the today’s on-the-go mindset.
This is our top 5 list of important email optimization tips you will find handy the next time you send messages to any of your clients!
- Identify What’s Important
When opening up emails, the first and biggest words seen are located in the ‘from’ line. The ‘from’ line is even bigger than the subject line—make sure it says your preferred company name, and make sure the first six words of your subject line are important and eye catching. These are your calls to action!
- Mobile Friendly = Thumb Friendly
Any links on your email should be click-able with a finger or thumb. Links and button should have a click-able area of at least 30 x 30 pixels. Not too big, not too small—just right!
- Bigger Isn’t Always Better
Big images = long loading time. No one wants to wait for a download, keep images small. Remember, attention span is decreasing—everything needs to be quick, informational and eye-catching.
- Simplify for Easy Reading
Simplify your emails by losing clutter and nonessential links. Having some white space makes for easy reading. Use larger fonts for easier reading and keep it compact—use a single column layout.
- Emails Need to Work on Every Device
Keep your single-column email under 580 pixels wide to ensure responsiveness no matter what smart device. No one wants to scroll emails sideways—that’s not normal, and annoying!
Remember, technology is constantly updating, and you should be too! You always want to make sure your emails render accordingly, so be sure to test and open them before sending them to your clients! You want their email experience to be fast, yet enjoyable without any hiccups.
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