Yes, you should blog—that should be the statement. To put it in simpler terms: Website need blog. Sounds like an up-to-date caveman giving blogging advice, but that cave dweller would be telling the truth!
Writing and keeping an updated blog for your business can help attract more customers through relevant content, links provided, and social media shares. In addition to being active on social media platforms, blogging personalizes a brand. The way a business portrays their self on blogs and social media provides a down-to-earth personification of a brand that the customer can relate to and also learn valuable, useful information.
Keeping an active blog allows the community to read up on facts and information you would like to convey. It also provides fans and customers an opportunity to give feedback to your business’s thoughts. Blogging creates another platform where you can drive traffic from social media to your generated content.
Need more reassurance? Check out these five statistics and become convinced!
- Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)
- 81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)
- Companies that blog have 97% more inbound links. (Source: Hubspot)
- B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)
- Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. (Source: HubSpot)
So, now that you understand blogging is good for your business, you may be wondering, “How should my company blog?” Ultimately, what your business blogs about is up to you (or whoever is in charge)—but you will definitely want to blog about information that is relevant to your industry. Your blog and any social media should be considered an extension of your website and provide valuable insight.
These five tips can give you an idea how to make the best out of your blog:
- Be different.
Easier said than done, but it’s the rule that what will differentiate a good blog from a great blog. Don’t be afraid to showcase your opinion. Remember, risk=reward, but keep the material relevant to the customer. Don’t go off the deep end with content.
- People. Love. Lists.
We have provided two lists already in this article, and that is because people like quick reads. Remember, today’s attention span continues to decrease. Provide short, interesting material.
- Reference and Source Other Content
We have also already done so in the earlier list. You can use previously conducted research, just don’t forget to cite where you got the information! Don’t waste time recreating the work.
- Enable Sharing
A great blog post that lacks an option to Tweet or share on Facebook, or post anywhere else won’t maximize your reach. To spread your content, you will want to share your blog posts on social media, but also make sure readers can share your thoughts from your blog as well.
- Avoid The “One-and-Done”
So, you create a blog post and share it on social media today. Then that’s it? No, not everyone will see it today. Make a schedule to repost your content on social media the next day or sometime next week. Maximize your reach.