10 SEO Best Practices for Content

The SEO Difference

Search Engine Optimization (SEO) – the goods that make your website, content and social
media visible. Without it, people won’t be able to find your business or content online with ease. SEO will contribute to your website’s effectiveness and boost your online presence—showcasing your brand and getting your name ranked in search results.

Follow these 10 tips – make your website and blog more search engine friendly:

  1. Don’t Waste Your Post Title – Properly Title

Think about how people would search for your content. You want to incorporate key phrases people would type into Google, Bing or whatever when searching for your related topic and subject matter. Use brief but accurate titles to increase your search visibility.

Avoid titles that have no relation to the content or using default or vague titles.

  1. Make Use of The Page’s Description

Straight from Google: “A page’s description meta tag gives Google and other search engines a summary of what the page is about.” This can be a couple sentences or a short paragraph. Be accurate and summarize with a description that informs and interests users.

Avoid being cutesy or using generic phrases—stick to a relevant and meaningful descriptions.

  1. Use Words In URL’s

Simple, friendlier URLs will convey content easily to users. URLs with a bunch of numbers, letters and symbols looks confusing like someone cursing for a full sentence. It looks dirty—so clean it up. URLs are also displayed in the search result snippet, so keep URLs relevant with words.

Avoid lengthy, wordy URLs and choosing default, generic page names. Keep it Short and Simple.

  1. Have a Useful 404 Page

“Oops.” Somebody somewhere messed up a link and now you’ve landed on this page. Might as well make the 404 page resourceful and link it back to the site or a related page. The 404 page can also be a page to exercise some creativity—make a light-hearted kick at yourself and keep the user interested.

Avoid providing a vague message like “Not Found” or using a design that doesn’t match your site style.

  1. Easy Navigation = Easier Search

The hierarchy and navigation of a website shows what information should be most important to search engines. Google likes to have a sense of what pages play a larger role on the website. Breadcrumbs (internal links) also allow for quick navigation back to previous pages. If users can happily navigate your site, imagine how the search engines must feel.

Avoid creating complex webs of navigation links – every page doe not have to link to every other page.

  1. Use Headings & Fill Content With Popular Terms & Phrases

Try to include popular search terms and phrases within your content. In addition to matching popular keywords into your titles and headings, you should mention popular searches that flows with your content. Think like the reader. How would they search for your content? Does it make sense?

Avoid keyword phrasing that does not read well. Make your content readable and natural flowing.

  1. Avoid Keyword Stuffing

Cramming together a bunch of popular words and phrases into a sentence or two does not read well and looks awkward. Stuffing your website full of random keywords can actually have a negative effect on your ranking and Google will think you are keyword spamming. Don’t spam.

Avoid poor sentence structure. If you cram keywords, the grammar police will be knocking on your door.

  1. Optimize Images with Titles & Descriptions

Google can find your images in the image search results. Make sure your images are titled properly, even when saving and uploading images. Save your images with appropriate titles that relate to the articles you are featuring them in. Use brief, but descriptive filenames.

Avoid using generic filenames or lengthy filenames. Also avoid keyword-stuffed filenames.

  1. Share on Social Media & Link Back

Once you finish a blog post and are ready for the world to see, make sure you share it on social media. Once your post is shared on another site, those links back to your own site will add value and increase your rankings.

Avoid the one and done. Repost your content because not everyone will see it the first time around.

  1. Repurpose – Links Past Posts

Like mentioned above, people may not see your content the first time around. Be sure to repost your content the next day, the following week, or maybe a month after your first post. If you have another article that relates to a previous post, link to it. Repurpose your content by referring past content.

Avoid broken links to older content. The worst thing you could do is feature a link that doesn’t work.

 

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About 4 Site Digital

Headquartered in St. Charles, Missouri, 4 Site Digital is an award-winning digital marketing agency with Midwest Values, focused on helping small to medium size companies create business momentum to accelerate growth. Our Google Partner Agency know-how tailered with in house Infusionsoft Certified Support powers clients automated sales platforms. Clients recieve “Fanatical Support” utilizing Rackspace Hosting. The agency executes client strategies across any website development, SEO & PPC marketing, social media, and creative online campaigns.